He is currently the Entrepreneuer-in-Residence at the Ciocca Center for Principled Entrepreneurship in Washington DC, and the author of the bestselling book Wanting: The Power of Mimetic Desire in Everyday Life. Luke Burgis is an entrepreneur and scholar who has founded 3 successful companies. Luke is Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship in the Busch School of Business. Pick up a copy of Luke's book, Wanting here. Luke Burgis book, Wanting: The Power of Mimetic Desire in Everyday Life, was reviewed by the The Times of London, a British daily national newspaper based in London.

This is a great conversation with Luke about how we can best understand our desires, simply by asking Why, and some guidance on how we can free ourselves from chasing unfulfilling desires.

Mimetic desire is responsible for the formation of our very identities. Entrepreneur-in-Residence and Director of Programs & Projects Luke Burgis is the author of Wanting: The Power of Mimetic Desire in Everyday Life and co-author of Unrepeatable: Cultivating the Unique Calling of Every Person. This affects the way we choose partners, friends, careers, clothes and travel destinations. Introducing our newest videobook, Wanting by Luke BurgisIn this book, you will discover the hidden force shaping what we want, you will learn how to disrupt. His newest book, Wanting: The Power of Mimetic Desire in Everyday Life, probes the science and philosophy of mimetic desire, and its unappreciated influence on everyday life.

Human desire is mimetic – we imitate what other people want. To better understand this link between mimesis, consumerism, and business, we continue our conversation with author Luke Burgis. Humans don’t desire anything independently.